Principles and apostrophes (corrected)*

Micro Persuasion: The Four P's of Blog Marketing Good post (as usual) by Steve Rubel: "The Four P's of Blog Marketing Anyone who has spent any time around marketers has probably heard about the profession's "Four P's." These are the core elements of marketing - product, price, place and promotion. Well, the more I think about it, blog marketing needs its own version of the four P's. How about these? The Four P's of Blog Marketing Passionate - Write about issues that are near and dear to your heart Purposeful - Make sure you keep the end in mind; why are you blogging? Present - Keep an eye on what's topical today Positional - Take a stand on an issue and follow it." Applies just as much to people who don't want to (or don't know how to) market their blog. It makes good sense whatever the "product". Ps does not need an apostrophe*, though, as it is a plural not a possessive. But I'm an editor not a marketing person. I can get into whole debates about hyphens. and commas, in blogs, in the office, on my daughter's homework and anywhere. Sad? Maybe not. Lynn Truss made a heap of money writing a book (Eats, Shoots, and Leaves) about, basically, greengrocers putting up signs saying "potatoe's 50 p per pound". She must have instinctively applied the four Ps, and good luck to her. (Anyone into this kind of topic will love her couple of pages about subeditors removing and replacing each others' commas.) *Thank you to Dave Lull who has pointed out in a most thoughtful way that I spelt "apostrophe" wrong. Twice. (No excuse.) I have now corrected the spelling in the original post. [marketing] [books] [grammar]